PlatinumProfile.ai Google Map Pack for Personal Injury Lawyers
Vol. I · N° 01
Google Business Profile · Personal Injury

The grid map doesn't lie.
Your firm isn't winning it.

PlatinumProfile is a Google Business Profile team built for one job: putting personal injury firms in the 3-pack and keeping them there. Strategy, weekly posts, review operations, citations, and suspension defense — run for you, across 30+ law firm offices.

Book a call with the team
Done for you — $2,000/mo per office. No setup fee, month-to-month. Same scanner, same 49-point geogrid, same weekly diff report. We do the work.
Est. 2019
The desk on your account
  1. i.Strategy — categories, services, and the geography you need to win
  2. ii.Content — weekly posts written, scheduled, published, plus photo cadence
  3. iii.Reviews — monitoring, response drafting, and intake-team coaching
  4. iv.Technical — NAP parity across 40+ directories, schema, UTM tracking
  5. v.Compliance — bar and Google policy review, same-day suspension response
PlatinumProfile
An MTAA company
30+ PI offices
under management
i.Why you're losing the map

Your SEO agency is optimizing the wrong thing.

Most PI firms pay five figures a month to rank on Google and still can't crack the 3-pack where most new cases actually come from. Three reasons it keeps happening.

i.
They chase blue links, not pins.
Traditional SEO agencies report on organic keyword rankings. Injured people don't scroll past the map. The pins above the fold are a different game entirely — different ranking factors, different signals, different playbook.
ii.
They can't see the geogrid.
Your agency checks your ranking from their office. Google shows every searcher a different map based on where they're standing. Without grid scanning across your service area, you're flying blind on forty-eight of the forty-nine points that matter.
iii.
They treat your Profile like a brochure.
GBP is a living asset — categories, services, Q&A, weekly posts, photo cadence, review velocity, citation parity, suppression detection. Most agencies set it and forget it. That's the gap we close.
ii.Meet the team

Five desks on your profile. One name to call.

30+
PI law firm offices under management
49
Grid points scanned weekly, per office
40+
Directories held in citation parity
3-pack
Where we put our clients

You don't get a dashboard login and a monthly PDF. You get a desk.

A strategist owns your categories, your services section, and the geography you're actually trying to win — not a generic keyword list. A content desk writes and publishes your Google Posts every week and keeps your photo cadence alive, because Google reads an inactive profile as a dormant business. A review operator watches every new review across Google and the secondary platforms, drafts the responses with the right local and injury terms, and coaches your intake staff on when and how to ask.

A technical lead handles the plumbing most agencies skip: NAP parity across 40+ directories, LocalBusiness schema on your site, and UTM tracking on every profile link so you can see what the map is actually producing in your own analytics.

Behind all of it sits compliance review. Every listing description, service description, post, and review response is drafted against ABA and state bar advertising rules and current Google policy — personal injury is the most heavily moderated vertical on Maps, and competitors report each other constantly. If a managed profile gets flagged or suspended, we move on it the same day.

The bench comes out of the work, not out of a marketing degree. Our GBP lead spent eight years running local search inside Houston personal injury firms — five at Williams Kherkher, three more at Kherkher Garcia — in a market where every competitor was spending seven figures trying to outrank him. PlatinumProfile runs on the Mass Tort Ad Agency platform — more than $250M in managed legal advertising across 600+ firms since 2015.

You get one named account lead as your single point of contact. You never chase five people.

iii.Done for you

One plan. Done for you.

The same scanner, the same 49-point geogrid, the same weekly diff engine — with our team doing the work.

DFY
Done-for-you
Hand it to us.
Go back to law.
$2,000 / month
Per office · no setup fee · month-to-month
  • Full profile audit and rebuild — categories, services, attributes
  • Weekly posts written, scheduled, published
  • Q&A seeding and monitoring
  • Review monitoring and response drafting
  • Citation parity repair across 40+ directories
  • Monthly strategy call and reporting
  • A named account lead, on a direct line
Book a call with the team
iv.Field results

What moving the map actually looks like.

A sample from PlatinumProfile client scans. Every number is from our live geogrid scanner, not self-reported.

Personal Injury · Texas90 days
Out of the top twenty into top-three on thirty-four points.
Two-attorney shop. Rebuilt categories, repaired citation parity across 38 directories, installed a Tuesday/Friday post cadence off our template library.
+27
Top-3 grid points
+61%
GBP calls / mo
Personal Injury · Florida60 days
Broken out of a suppression loop in six weeks.
Invisible on mobile map pack for months despite strong reviews. Found a category conflict on a secondary service. Cleaned, rebuilt, added service-area descriptors. Back in the pack in 41 days.
14 → 47%
Share of local voice
#2
Avg rank at centroid
Personal Injury · Georgia120 days
Beat a national brand on its home turf.
Boutique firm versus a billboard-heavy household name. Geogrid showed the opponent dominant at the office, weak on the periphery. Suburb-by-suburb post strategy claimed the edges.
+38
Outranking points
93/100
Final Profile Score
v.In their words

"We fired our SEO agency and kept this team."

I'd spent four years paying an agency eight thousand a month to tell me we were ranking for keywords nobody searches. They showed me the grid map in our first call. I signed the contract that afternoon.
Managing PartnerTexas PI firm · six attorneys
The weekly diff report is the first marketing report I actually read. If a point dropped, I know exactly what moved it. If we gained three, the team already has the reason in the email.
Firm AdministratorFlorida PI firm · three attorneys
They're the first group I've worked with that understands GBP isn't SEO. It's a separate discipline. I wish I'd found them five years ago.
Marketing DirectorMulti-state PI firm
vi.Frequently asked

Still deciding? Here's the rest.

Do I need an existing Google Business Profile?
Yes. PlatinumProfile is a measurement, diagnostic, and management layer on top of your existing Profile. If you haven't claimed your GBP yet, that's step zero — we'll walk you through it on a call, no charge.
How does this compare to Local Falcon or BrightLocal?
Local Falcon and BrightLocal are great scanners — we use the same underlying grid methodology. The difference is two things. One: PlatinumProfile is tuned specifically for personal injury firms — the categories, the competitor set, the case-value math. Two: the team. We do the work — posts, review responses, citation repair, strategy, compliance review. A scanner on its own is a dashboard. This is a practice.
Is there a contract?
No long-term contract. Done-for-you is $2,000 a month, month-to-month after a 90-day measurement window — not because we lock clients in, but because GBP movement takes sixty to ninety days to measure honestly.
Will this work for mass tort campaigns?
Yes, though the rhythm is different. Tort work creates spikes in geographic demand around event-driven moments. We keep a specific tort playbook layered on top of the standard PI framework — usually scoped into the done-for-you engagement.
What if my firm has multiple locations?
Each office is its own engagement, because each office needs its own posts, its own review operations with that office's intake staff, and its own citation cleanup. Multi-office firms are custom-quoted — we'll walk you through the volume pricing on the call.
How quickly will I see results?
Grid scanning is instant — you'll see your current position within ten minutes of signup. Movement on the map typically shows in three to eight weeks depending on your starting profile health and competitor density. Suppression unlocks can happen in days. Deep category conflicts can take sixty to ninety days.
Who do I actually talk to?
One named account lead. They run your monthly strategy call, they're on a direct line, and they pull in the strategy, content, review, technical, and compliance desks as your profile needs them. You never get routed through a ticket queue or handed to a rotating junior.
Who's behind PlatinumProfile?
PlatinumProfile is the Google Business Profile arm of Mass Tort Ad Agency (MTAA), which has managed more than $250M in legal advertising spend across 600+ law firms since 2015. The GBP team runs 30+ personal injury offices day to day — strategy, content, review operations, citations, and compliance.
vii.Book a call

Fifteen minutes with the team. No pitch deck.

We'll pull your grid map live on the call, show you the three biggest drags on your profile, and tell you honestly whether done-for-you is the right fit. If it isn't, we'll say that too.

Pick a time