Fifteen years in marketing, eight of those in legal. Logan's specialty is local, geo-focused Google service marketing — the unglamorous compounding work of profile completeness, post cadence, review velocity, and schema that decides whether a profile shows up in the Maps 3-pack.
He's worked across many industries, but personal injury is his primary focus and the competitive niche Platinum Profile is built to serve. A recent DFW client now signs more than 80% of its organic cases directly through its Google Business Profile — not its website, not paid ads, not directories. The map.
Most agencies treat GBP as a checkbox service. Logan treats it as the most defensible asset a personal injury firm can own.
Pioneered Facebook advertising for plaintiff law firms starting in 2015. Founder of Mass Tort Ad Agency (formerly X Social Media), the largest plaintiff-side Meta advertising operation in the country — 600+ law firms served, $250M+ in managed Meta spend, 100+ tort campaigns.
Author of A Lawyer's Guide to Mass Torts. Architect of MTAA's tort intelligence platform suite — TortIntel, TortDrip, CloudIntake, LawsuitWatch, SettleCase — used by plaintiff firms nationwide to source, qualify, and convert claimants.
Logan and Jacob first worked together in 2018. Platinum Profile is the result of seven more years of operating data on what actually moves cases — and what doesn't.